Site credits
About this website
The story of the build — who made it, and how it was designed around a nurse-led clinic in Ramsgate.
The brief
Aesthetic Precision needed a website that did justice to what makes the clinic unusual: it is genuinely medical. Led by an Independent Nurse Prescriber, Safe Face registered with Platinum status and Safe Practice accredited, the clinic wanted a site that felt soft and elegant rather than salon-loud — while making it effortless to see real prices, real results and book a consultation.
The design
The design grows out of the clinic's own branding: the circular AP monogram, warm ivory tones, a single gold accent, and the high-contrast elegance of the Cormorant Garamond typeface. Circular image framing echoes the badge logo; a draggable before-and-after slider lets genuine client results speak for themselves; and every treatment page publishes the full price list openly — because transparency is part of the clinic's medical ethos.
The build
The site is a hand-coded WordPress theme — no page builders, no bloat — with a single shared design system, structured data on every page, and performance and accessibility budgets baked in. It is built mobile-first, because that's where most of the clinic's clients are.
Who built it
This website was designed and built by Kent Web Design — web designers based in Kent who build hand-coded, conversion-focused websites for local businesses across the county, from electricians and heating engineers to clinics and salons like this one.
If you run a Kent business and would like a website built with this level of care, visit kentwebdesign.com.